Because it helps people improve their personal and professional lives. Whether they want to strengthen their relationship with others, move their business forward, or simply have more peace in their lives, a coach can help set, understand, and meet those goals.
and
also because coaching help you identify and focus on what’s important, which accelerates your success. According to coaches.com, good coaches: Create a safe environment in which people see themselves more clearly; Identify gaps between where the client is and where the client needs or wants to be.